Acquire App
As part of a larger product redesign and brand overhaul, we introduced a new product feature to enable subscriptions. The aim for this design was to seamless integrate this new feature into the already existing interface in a way that adds value to the client's experience during the checkout process.
Service
Product Design
Client
Acquire App
Year
2022
Acquire
App.
Order Confirmation Page
This particular design took approximately one week to complete including research, multiple iterations, approval and testing.
The Order Confirmation Page appears at the end of the checkout process and gives clients the opportunity to upsell complementary products and services and increase revenue.
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Web & Mobile.
Designed for both web and mobile, this page encompasses the brand direction for Acquire App from font selection, to color to maintain consistency. This modern, clean and simple design leaves little to imagination, utilizing white space to highlight information hierarchy and make the checkout process more appealing and stress-free.
Project Overview
The Acquire App project involved a significant redesign and the introduction of a new subscription feature, aimed at enhancing the user experience during checkout. As the lead designer, my role encompassed UI/UX design, interaction design, prototyping, and user testing. The challenge was to integrate the subscription seamlessly into the existing app while aligning with the brand's revamped identity. This initiative was focused on improving user engagement and supporting business growth, positioning Acquire App as a user-centric and versatile tool in its market.
Research Process
I employed a comprehensive strategy to align the new subscription feature with user needs and business objectives. This involved conducting in-depth interviews and surveys with current users to understand their experiences and preferences, especially regarding the checkout process. A detailed market analysis was performed, examining competitor apps for insights into subscription model trends and user engagement strategies. Additionally, stakeholder interviews with the Acquire App team were crucial in aligning the feature with broader business goals and the brand’s vision. This multifaceted research approach was pivotal in identifying areas for improvement and opportunities for differentiation, ensuring that the subscription integration was both user-friendly and strategically beneficial for the app's growth.
01
User Research
Conducted interviews and surveys with current Acquire App users to understand their needs and pain points with the existing checkout process.
02
Market Analysis
Reviewed competitor apps to identify trends and best practices in subscription models.
03
Stakeholder Interviews
Worker closely with Acquire App's team to align the new feature with business goals and brand values.
Insights:
The insights from the research and analysis process for the Acquire App revealed key user preferences and market opportunities. Users expressed a need for simplicity and clarity in the subscription process, with a desire for personalized options that align with their usage patterns. The market analysis highlighted a trend towards flexible subscription models and the importance of seamless integration for user retention. Stakeholder feedback emphasized the need to align the new feature with the app's broader business objectives and brand strategy. These findings pointed to the necessity of a user-centric approach in designing the subscription feature, ensuring it not only met user expectations for ease and personalization but also supported the app's competitive positioning and business growth.
01.
Ideation
Brainstormed various ways to introduce the subscription model, focusing on user-centric and business-centric approaches.
02.
Wireframing
Developed low-fidelity wireframes to map out the user flow and explore different placements and interactions for the subscription feature.
03.
Prototyping
Created high-fidelity prototypes to visualize the new design, integrating the subscription feature into the checkout process.
04.
User Testing
Conducted iterative testing sessions with a group of users, gathering feedback to refine the design.
Design Process
Solution
I detail the strategic and innovative design decisions made to address the insights and challenges uncovered during the research and analysis phase. This part of the portfolio showcases how the new subscription feature was seamlessly integrated into the existing app interface, enhancing the checkout process and aligning with both user expectations and business goals. The solution represents a culmination of user-centered design principles, technical feasibility, and brand alignment, all coming together to create a coherent and impactful user experience. Here, I highlight the specific design choices, from the streamlined user flow to the visual and interactive elements, which collectively contribute to a successful implementation of the subscription feature in the Acquire App.
01
Streamlined Checkout Flow
Designed a checkout process that intuitively introduces subscription options, offering clear benefits and flexible plans.
03
Visual Consistency
Applied the updated brand style guide to the subscription feature, ensuring visual and functional consistency across the app.
02
User-Centric Design
Ensured the subscription feature was easily discoverable yet non-intrusive, maintaining a focus on a seamless user experience.
04
Clear Communication
Integrated tooltips and help sections to guide users through the subscription process, addressing FAQs and reducing hesitation.
Outcome and Impact
The feedback around the new subscription feature were highly positive. Post-launch metrics indicated a significant increase in user engagement with the subscription feature, signaling that the integration was both intuitive and valuable to the users. Feedback from users reflected a high level of satisfaction with the redesigned checkout process, noting its ease and clarity. From a business perspective, the addition of the subscription feature led to a noticeable uptick in sign-ups, contributing substantially to the app’s revenue growth. This success not only validated the user-centric design approach but also demonstrated the effectiveness of aligning product development closely with both user needs and business objectives. The project marked a pivotal step in enhancing the overall user experience and strengthening the market position of the Acquire App.
Up & Running.
This was an interesting project for the simple reason that an order confirmation page is nothing new. With many designs readily available and being used, it was challenging to find a unique way to communicate with our audience in a way that's never been done before. That was the fun part and it paid off.
