Analog Marketing Inc.
Analog Marketing Inc. is a Calgary-based, boutique Digital Marketing Agency that was founded in 2020. They specialize in everything from social media marketing to website design and I was tasked with developing a strong and notable brand from scratch.
Service
Corporate Branding, Web Design & Digital Marketing
Client
Analog Marketing Inc.
Year
2020
Analog
Marketing.
Marketing Agency
This project took a total of three months to complete. From industry research to audience analyses, I got extensive insight into both the clients' and the users' end goal.
Analog Marketing Inc. is a company that empowers business owners to build their vision from the ground up, better than initially imagines. We achieved that.
Web & Mobile.
Sleek, clean, concise. Each decision made, from the font selection to color scheme played into creating an end product is simple and sophisticated, depicting prestige and strength that mirrors the drive and passion of the client.
My Process
As the lead UX Designer for the Analog Marketing Inc. website, my process from inception to completion would involve several stages, each with specific deliverables and checkpoints. Here's a detailed walkthrough of the process:
Project Overview
Analog Marketing Inc. tasked me with the objective of creating a website that embodies the agancy's ethos of empowering businesses with a wide range of digital marketing services, from social media marketing to website design.
Summary
My goal was to create a platform that not only represented their dynamic and diverse range of services but also resonated with their target audience - small to medium business owners and startup founders. The project involved an extensive phase of research and analysis, followed by the development of user personas, wireframing, prototyping, user testing, and final design implementation. The design was crafted to be sophisticated yet simple, ensuring ease of navigation and a seamless user experience across various devices.
Typography
Primary Typeface: Alegreya
Usage: Headlines, Subheadings
Choice Rationale: Alegreya, a serif typeface, was chosen for its sophisticated yet friendly appearance. It offers excellent readability and has a distinctive style that sets the tone for the brand's voice - professional, yet approachable.
Secondary Typeface: Montserrat
Usage: Body Text, call-to-Actions
Choice Rationale: Montserrat, a sans-serif typeface, was selected for its modern and clean look, ensuring legibility and clarity in longer sections of text. Its versatility complements Alegreya and aligns with the website’s modern aesthetic.
Rationale
The chosen color palette for the Analog Marketing Inc. website is a thoughtful mix of boldness and subtlety. Night and Slate Gray provide a professional and modern foundation, while the vibrant Orange (Web) introduces an element of excitement and dynamism, reflecting the innovative nature of the agency. White rounds out the palette, offering a clean and minimalistic canvas that enhances the usability and visual appeal of the site. This combination not only aligns with the brand’s identity but also ensures a memorable and engaging user experience.
Colors
Navy Blue: #0A0A0A
Usage: This deep, dark shade is used predominantly in text and key graphical elements. It conveys a sense of depth and sophistication, perfect for creating striking contrasts and highlighting the strength of the brand.
Palette
Slate Gray: #7D858C
Usage: Employed for secondary text and background elements, Slate Gray adds a modern, professional touch. Its muted tone provides a balanced backdrop, allowing other colors to stand out without overwhelming the overall design.
Orange (Web): #F8A812
Usage: As the primary accent color, this vibrant orange injects energy and vitality into the website. Used for calls to action, highlights, and interactive elements, it draws attention and encourages user engagement.
White: #FCFCFC
Usage: This slightly off-white hue is used for backgrounds and negative space. It creates a clean, open feel, ensuring content readability and contributing to a fresh, contemporary aesthetic.
Rationale
The chosen color palette for the Analog Marketing Inc. website is a thoughtful mix of boldness and subtlety. Night and Slate Gray provide a professional and modern foundation, while the vibrant Orange (Web) introduces an element of excitement and dynamism, reflecting the innovative nature of the agency. White rounds out the palette, offering a clean and minimalistic canvas that enhances the usability and visual appeal of the site. This combination not only aligns with the brand’s identity but also ensures a memorable and engaging user experience.
Up & Running.
Following the successful launch of the Analog Marketing Inc. website in June 2020, the client and I collaborated to create an effective digital marketing campaign. Today, Analog Marketing Inc. has tripled its profits.
