Sarumoh Farms
As part of a larger product redesign and brand overhaul, we introduced a new product feature to enable subscriptions. The aim for this design was to seamless integrate this new feature into the already existing interface in a way that adds value to the client's experience during the checkout process.
Service
Product Design
Client
Sarumoh Farms
Year
2023
Sarumoh Farms.
Web Design
This project took approximately two months to complete including research, information gathering, multiple iterations, approval and testing.
More than just a digital site, Sarumoh Farms is a growing community and a call to action for anyone eager to support in nurturing the community, bolstering the community and making a tangible difference.
Web & Mobile.
Designed for both web and mobile, this site is not just about visual appeal, it's about practicality and reach. The mobile friendly design significantly enhances user interaction and prioritizes community engagement and accessibility. This design in a strategic move to ensure the client's message
My Process
For the Sarumoh Farms web design project, I tailored my UX design process to their unique needs. Initially, I aligned with the farm's mission, focusing my user research on sustainable agriculture enthusiasts. This informed the ideation phase, where I brainstormed eco-friendly design concepts. The wireframing stage was vital in outlining a user journey that highlighted Sarumoh Farm's product range and environmental commitment. The development of high-fidelity prototypes ensured the designs were visually appealing and intuitive. Continuous feedback form Sarumoh Farms and user testing refined the final design to effectively communicate the farm's mission and offerin
Project Overview
This project involved designing a website for Sarumoh Farms, a leader in sustainable cassava farming. The challenge was to showcase their diverse product range, community impact, and commitment to environmental stewardship in a user-friendly format.
Research Process
Functionality You Will Love
01
User Interview Surveys
This step involved creating detailed questionnaires and conducting one-on-one interviews to delve into users' habits, preferences, and frustrations. The questions were tailored to understand the specific needs and expectations users have from an agricultural website. This direct engagement provided qualitative data, offering insights into user behavior and preferences.
03
Usability Testing
Early prototypes were tested with a small group of users to observe their interactions and gather feedback. This involved tasks like finding specific information or navigating to different sections of the website. The objective was to identify any usability issues or barriers in the user experience. This iterative process was crucial for refining the design.
02
Competitor Analysis
I systematically evaluated competitor websites, focusing on their design, content, user flow, and unique features. This included analyzing their strengths and weaknesses, and understanding their approach to user engagement and content presentation. The goal was to identify best practices and potential areas where Sarumoh Farms' website could differentiate itself.
04
Analytics Review
Here, I used data from existing projects to understand user behavior patterns. This involved analyzing metrics like page views, bounce rates, and user paths. The aim was to glean insights into what users find engaging and where they might encounter issues or drop off. This data-driven approach informed decisions on layout, content placement, and feature prioritization.
Insights:
The combination of qualitative insights from user interviews and quantitative data from analytics painted a comprehensive picture of user needs. Users sought clarity and ease of navigation, with a preference for visually appealing yet informative content. Competitor analysis highlighted the importance of unique features that could set Sarumoh Farms apart, while usability testing emphasized the need for an intuitive user journey. These insights were instrumental in creating a user-centric design that not only meets but exceeds user expectations.
Customer Journey Map
During this phase, I identified and optimized key touchpoints to enhance user experience and engagement. This step was essential for guiding users seamlessly from their initial interest to actions like making an inquiry. By focusing on user needs at each stage, the design effectively facilitated user interaction and supported the farm's business goals by encouraging desired actions and deepening user engagement with the brand.
Colors
The visual elements of Sarumoh Farms' branding exhibit a vibrant and organic aesthetic that reflects the brand's connection to agriculture and sustainability. The logo features a stylized representation of what appears to be green leaves or crops, arranged in a circular pattern that suggests growth and vitality. The use of a clean, sans-serif typeface for the word "Sarumoh" conveys modernity and professionalism, while the word "Farms" grounds the brand with a sense of tradition and reliability.
The color palette is rich and earthy, with a deep green that speaks to the natural aspects of farming and a contrasting orange that adds a dynamic, energetic quality to the brand. This orange might also symbolize the sunrise, hinting at new beginnings and the daily renewal associated with farm life. The background options shown - a vivid orange, a fresh green, and a lush photograph of ferns - all reinforce the brand's commitment to natural, farm-fresh products. Each backdrop serves to make the white and orange of the logo stand out, ensuring the brand's visibility across various applications. The additional color strip, with its gradient from green to orange, further emphasizes the natural cycle and harmony that Sarumoh Farms represents.
Low Fidelity Designs
In the low fidelity design phase, I focused on sketching out the basic layout and structure of the website. This involved creating wireframes that outlined the placement of elements like navigation bars, content sections and CTAs. The aim was to establish a clear, logical flow of information without getting bogged down in visual details. These sketches served as blueprint for the site's organization, ensuring that user needs were at the forefront of the design process. This stage was crucial for iterating quickly and getting early feedback on the overall structure and user flow.
High Fidelity Designs
Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
High Fidelity Designs
The high-fidelity designs were a culmination of the research and creative process, showcasing a blend of modern aesthetics and functionality, Each element was created to enhance user engagement, with a strong emphasis on visual hierarchy and responsive design. These sections aim to provide a comprehensive view of my design process, reflection a deep understanding of Sarumoh Farms' mission and the needs of their audience.
Up & Running.
This was an interesting project for the simple reason that an order confirmation page is nothing new. With many designs readily available and being used, it was challenging to find a unique way to communicate with our audience in a way that's never been done before. That was the fun part and it paid off.
